Katya Masconi-Yule, Senior Programme Manager at DigitalHealth.London, explores the importance of championing FemTech founders through innovation support programmes, such as Accelerating FemTech. She is joined by three of the programme's innovators, who will introduce their digital solutions, which have the potential to change the way women engage with primary care. Freeda AI and Megi Health, from the current cohort of the Accelerating FemTech, are joined by cohort one alumnus, Bloomful, to discuss how their groundbreaking digital innovations for menopause, cardiovascular disease and gynaecological care could enhance women's experiences, care and outcomes across primary care. The panel will also explore how these novel approaches to urgent women’s health issues can empower clinicians and enhance existing pathways in primary care.